List your home with us.
We feel strongly that each seller should receive the same high level of service, irrespective of price point. That includes what we provide each and every seller in terms of professional photography, videography, floor plan creation, home styling, and marketing. Presentation matters and we work to ensure your home gets the attention it deserves.
We are well connected, with strong and diverse industry relationships that help build not only the foundation for a successful sale but also result in a reduction in stress for our clients. Our years of experience will ensure you have the right resources for the sale of your home.
We value honest opinions and know how to find the strengths in your home, while also identifying points of weakness. Employing the right pricing/marketing strategies ensures you will maximize your return on investment, especially when any potential issues or upgrades are addressed prior to listing.
We are well versed in the nuances of the Boston market, and can’t wait to start the conversation.
Pre-Listing
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Preparing your home for sale can be one of the most stressful parts, especially as you continue to live there under the demands of day to day life. We consult on styling and design, providing options that suit your home’s target demographic along with your existing decor. If you need more, we have an experienced team of stagers, movers, and organizers, so you can customize the level of assistance that’s right for you.
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An extensive background in renovation and construction means we can offer invaluable advice on, as well as provide the resources to complete pre-market repairs and improvements, ensuring the smoothest transaction and highest ROI.
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These are the foundation to marketing your home. We use a carefully curated team of vetted photographers and videographers to capture the right light, angles, details, and vibe of your home. Buyers often spend such a short time in a property before making an offer, and an infinite amount of time studying, dreaming about, and falling in love from afar, through the images and videos we’ve captured.
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This starts with your story and memories within those four walls. We listen, and blend these with our own observations. Your home should have a unique narrative that allows others to envision how they might live there. There is a very strong emotional element to decision making in residential real estate. The marketing strategy will be tailor to the home’s strengths, but this is also a great time to identify weaknesses and come up with inventive strategies to preempt or solve them.
On Market
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Building on the marketing plan, we craft effective marketing campaigns that are both aesthetically pleasing and carefully targeted. Your home will be marketed across several platforms including web, postcards/mailers, digital newsletters, paid and organic social media, and print media.
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We offer the ability to market your property as “Coming Soon” through the Top Agent Network. There are several pathways to facilitate tours and the right combination depends on the individual listing and the seller’s needs.
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During showings we ask the right questions to help guide a potential buyer’s experience while also gathering feedback to share with our seller clients. Feedback, as well as strategic thinking, and an understanding of market dynamics are crucial to our ability to offer solutions to sellers.
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Combining finesse and awareness in a negotiation and understanding the bigger picture and our clients needs helps to achieve the optimal outcome. Working on over 600 million dollars worth of transactions, there are few scenarios or hiccups I haven’t seen and dealt with. Managing a deal isn’t just reacting, it is actively predicting and guiding the interested parties, to minimize issues.
Closing
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Between the signing of a Purchase and Sale agreement and closing, there are several items we help facilitate. During an appraisal we review comps supporting the sale price with the appraiser while fielding any questions. We schedule, help prep for, and cover smoke detector inspections, and work with condo associations and utility providers to get any necessary documentation. We also accompany buyers on any visits.
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Moving can be chaotic and we are on standby to help prep the home for the buyer’s final walk through. Along the way, managing expectations and ensuring you have an understanding of logistics/timelines and ample time to review settlement statements before signing.
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Any agent facilitated documents will be delivered to the closing attorney prior to closing. Sellers usually sign their closing documents ahead of time and grant their attorney POA. We will let you know when the closing has gone to record, and help facilitate the transfer of keys to the new owner.
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It’s very rewarding to be able to show our gratitude and appreciation to you, with a new home gift that fits your style. Conversely, one of the greatest gifts you can give us is honest feedback about your experience. We feel strongly that improvement and reflection are the keys to growth. Kind words and referrals to friends, family, and colleagues are also greatly appreciated.
“The first step towards getting somewhere is to decide you’re not going to stay where you are.”
- JP Morgan
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!